Ethica

An app for promoting ethical consumption

The Ethica App is an app that would assists consumers in making ethical purchasing decisions.

You can try out the Figma prototype of Ethica here.

Project Overview

Problem

Consumers want to buy ethically made products, but when comparing two products how can a user tell which product is more ethically made?

Solution 

Ethica is a concept for an app that would allow users to scan the barcode on a retail item and then receive a rating for how ethically made that product is based on individual factors like “environmental impact of manufacturing”, and “ethical labor practices”. The user will be able to view the overall score a product receives, as well as the individual factors that the products are scored on. These scores would be based on data sourced from established organizations such as the EPA.

Design Process

Research Stage

Ethica was a self driven project, inspired my my own desire to consume more ethically. I often ask myself how ethical the products I buy really are, and I know that there are other consumers out there like me.

This project started with me conducting a user survey with friends and family centered around what would motivate them to consume more ethically. From this survey it was clear that consumers wanted to consume more ethically, but that they were unsure how to determine how ethical a product was. From that I came up with the idea of an app that would give consumers a rating for how ethical a product is, and made a few personas of who the typical users of the app might be.